In the News


Leslie Norins Sells His Third Newsletter Company, The Coding Institute, to Eli Research Inc.

The Newsletter on Newsletters, May 17, 2002

Eli Research Inc. this month acquired the medical newsletter business of Global Success Corporation from Leslie Norins, M.D., Ph.D. "This acquisition is a significant accomplishment for our combined teams," Greg E. Lindberg, chairman and CEO of Eli Research, said. "We are lucky to have an extraordinarily talented group of people on board who can take our company into the future."

The enlarged firm, based in Durham, N.C., now publishes more than 50 medical newsletters monthly, with heavy emphasis on the coding and compliance aspects of health care. Global Success, in its most recent three years, had become the world's largest publisher of specialty-specific medical coding newsletters.

Terms of the transaction were not disclosed. Eli Research was represented by Whitestone Communications. The Global Success newsletters will continue to be published from their Naples, Florida, office, which has now become a unit of Eli. Samantha Gardiner, a newly elected member of the board of directors of the Newsletter & Electronic Publishers Association, will remain president of the division, which will operate under the Coding Institute name.

Dr. Norins, former CEO and chairman of Global Success, and Rainey Norins, vice chairman, have become consultants to the newly enlarged Eli, and they will continue to reside in Naples. Norins said, "After 27 wonderful years in the newsletter business, we are honored to 'pass the baton' to an up-and-coming company like Eli." But we don't take Norins's remark that he's "semi-retired" (NL/NL 4/30/02) very seriously because he has developed and sold off two other newsletter powerhouses in the past-each time going into "semi-retirement."

Although Eli Research was founded ten years ago, it traces its roots back to 1947 with the founding of Medicine and Health-the oldest health policy newsletter in the country, which Eli acquired last year (NL/NL 5/15/01) with the purchase of the Washington, D.C.-based Health Care Information Center's 30-some titles formerly published by Faulkner and Gray.


This article is reprinted with permission from The Newsletter on Newsletters. Copyright May 17, 2002. www.newsletterbiz.com