Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce. Their reports, events, online resources and training programs help over 80,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
top ↑Social Media and Online Brand Monitoring Trends
This is a eleven-page briefing which contains the latest market trends, best practice and statistics relating to online PR, brand monitoring and social media. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.
This report includes sections on the following:
- Industry news and marketplace developments
- Market overview
- Challenges and best practices
- Statistics
- Resources and white papers
The information within this briefing is collated from a range of sources including:
- Econsultancy conferences, supplier showcases and roundtables
- Third party events
- Research carried out by Econsultancy and other organizations
Open the PDF report: Social Media and Online Brand Monitoring Trends
top ↑Measurement, Analytics and Optimization
This is a seven-page briefing with the latest trends and marketplace developments relating to measurement, analytics and optimization.
Download this report to get an overview of what is happening in the analytical sector, the latest research and the issues that matter. The report is a "must-read" for anyone involved in this complex area.
This report includes sections on the following:
- Market valuation and growth
- Market trends and developments
- Statistics and data
- Resources
The information within this briefing is collated from a range of sources including:
- Econsultancy conferences, supplier showcases and roundtables
- Third party events
- Research carried out by Econsultancy and other organizations
Open the PDF report: Measurement, Analytics and Optimization
top ↑Search Engine Marketing Trends
This is a briefing with the latest trends and marketplace developments relating to both paid search and natural search (SEO).
Download this report to get an overview of what is happening in the search engine marketing sector, the latest research and the issues that matter. The report is a "must-read" for anyone involved in the SEM industry.
This report includes sections on the follow:
- Market valuation and growth
- Market trends and developments
- Statistics and data
- Resources
The information within this briefing is collated from a range of sources including:
- Econsultancy conferences, supplier showcases and roundtables
- Third party events
- Research carried out by Econsultancy and other organizations
Open the PDF report: Search Engine Marketing Trends
top ↑Online PR and Social Media Trends
This is a briefing containing the latest market trends, best practice and statistics relating to online PR and social media. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.
Trends and best practice covered within this guide include:
- Social media news and marketplace developments
- Social media objectives
- Social media strategy and best practice
- Resourcing
- Metrics and Measurement
- Essential PR tools and technologies
The information contained within this briefing is collated from a range of sources including:
- Econsultancy conferences, supplier showcases and roundtables
- Third party events
- Research carried out by Econsultancy and other organisations
Open the PDF report: Online PR and Social Media Trends
top ↑Online Lead Generation Trends
This is a briefing containing the latest market trends, best practice and statistics relating to Online Lead Generation. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.
Trends and best practice covered within this briefing include:
- Market valuation and marketplace developments
- Emphasis on lead generation is growing
- Marketers face challenges
- Companies focus on tracking and technology
- Quality, not quantity, is key to successful campaigns
- Be innovative in your approach to lead generation
The information within this briefing is collated from a range of sources including:
- Econsultancy conferences, supplier showcases and roundtables
- Third party events
- Research carried out by Econsultancy and other organisations
Open the PDF report: Online Lead Generation Trends
top ↑Social Media Trends
This is a briefing containing the latest market trends, best practice and statistics relating to Social Media. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.
Trends and best practice covered within this briefing include:
- News and marketplace developments
- Rules of engagement
- Metrics and measurement
- Buzz monitoring strategies
- Identifying influencers
The information within this briefing is collated from a range of sources including:
- Econsultancy conferences, supplier showcases and roundtables
- Third party events
- Research carried out by Econsultancy and other organizations
Open the PDF report: Social Media Trends
top ↑Usability and User Experience Trends
This is a briefing containing the latest market trends, best practice and statistics relating to Usability and User Experience. This document contains an overview of market trends, tips for best practice, the latest statistics and useful resources.
Trends covered within this briefing include:
- Increasing focus on usability as a digital service
- Differentiating usability and user experience
- Clients often misunderstand usability
- Client strategies can compromise usability practice
- Cross-over between usability and other digital areas
Areas of best practice include:
- The importance of usability testing
- Should usability be tested internally or externally?
- Using analytics to help drive usability
- Embracing social media and Web 2.0 to enhance the experience
The information within this briefing is collated from a range of sources including:
- Econsultancy conferences, supplier showcases and roundtables
- Third party events
- Research carried out by Econsultancy and other organisations
Open the PDF report: Usability and User Experience Trends
